Are your children getting the impression that they are not important?
1) Put down whatever you are doing and focus on your child as though he or she is more important than anything else you can do.
2) Don't forget to schedule special time
3) Remember what Toni Morrison said, "Do your eyes light up when they walk into the room?"
This is similar to the principle from How to Talk So Kids will Listen and Listen So Kids Will Talk to "Listen with Full Attention."
This is a much needed reminder for me.
Too often I am half listening and keeping one eye on the computer or television screen or chore I was doing when C comes to interact with me. Instead, I can choose to fully stop what I am doing, make eye contact, get down to her level or take her into my lap to show her how important she is to me.